What does a rock band manager look for? That’s a loaded question because it’s a huge job to manage a rock band successfully. In short, we help you create a sustainable life in music. That means develop a brand, an image, schedule photo and video shoots, book gigs, negotiate contracts, find syncing and licensing opportunities, secure sponsorship, schedule tour dates, get the press interested, develop marketing and promotion campaigns, find additional musicians, secure studio time at good rates, order merchandise, and support you in times of personal crisis.
As a band manager, what do I look for?
I’m very passionate about music; I’ve chosen to make my living through music when I could have chosen anything else. I look for the same passion in the musicians I work with. The truth is, there isn’t a harder way to earn a living, so you must believe you were chosen for this industry.
As someone who’s run the ring around with bands before, I value professionalism above all else. This means showing up to gigs well in advance, responding promptly to inquiries about various engagements, being on time for rehearsals and meetings, showing respect to other bands by supporting them when they share the stage with you, being cool with the press but not cocky, and most importantly, giving your fans all the love you can.
2. Work Ethic and Talent
The professional part is a must. So is work ethic. Like I’ve heard it said in pro sports, “Hard work without talent is a dream. Talent without hard work is a nightmare.” I know this to be true from my own experience, both in management and as a musician. The hours need to be put in each and every day – there’s no way around it. Musicians who work hard and supplement it with talent are the people succeeding in today’s modern industry. That’s because everyone has access to the same tools. The music business is no longer about “getting discovered.” It’s about making sure as many people hear you as possible and aggressively pursuing every single opportunity.
The entire entertainment industry is based upon having a unique message, or as I like to think about it, being edgy. Lawyers, doctors, and accountants are generally dry people – and it works in those fields. Music is the opposite – you need to be able to tell a compelling story that screams for attention. It’s okay if you haven’t worked out all the details. Part of my job is helping you with that – but you should have a kernel of an idea about what makes you unique!
What I’ll Do
In the first paragraph, I told you what a rock band manager does. When we hear and see a band with promise, we develop a plan based on upon their unique story and talents. Then we start swinging away in order to create opportunities for a musical career.
If you have more questions about what it is I do, please e-mail me at firstname.lastname@example.org. I’m always quick to respond (in an industry that usually isn’t). Thanks and see ya’ at the next jam!